Craft a 360 campaign that taps into a cultural trend to help a brand find a new audience. Prove the trend's relevance, show how the brand authentically fits into it, and delivers measurable results that rebuild connection.
For The In-Between meets young people in their most uncertain moments. Placed at locations where people wait, think, and move, it speaks directly to those navigating change.
Every execution reminds Gen Z and young millennials that while they're figuring out what's next, they can find steady and grounding companionship, purpose, and a little extra income through Rover.
The tone is conversational, empathetic, and real: speaking to the emotional weight of being between versions of yourself.
For The In-Between is a quiet reminder that even in transition, you don't have to be alone.
Team: Monish Kapadia, Stella Braune, Esha Netto, Ariana Spitaleri and Riya Shah
Awards & Press
American Advertising Awards Attending the Gala 2026 to find out what we have won soon!
Explore Other Work
Text Your Ex | Hinge Campaign Design
Century of Design: Series | Dutch Design x USPS Visual Identity and Promotional Design
